1. THERE’S NO RECIPE FOR SUCCESS
  2. ecoWURD Earth Day Summit
  3. ecoWURD Earth Day Summit 2020 Press Release
  4. Too Much Food At Farms, Too Little Food At Stores
  5. THE LINK BETWEEN AIR POLLUTION & COVID-19
  6. CORONAVIRUS REVEALS WHY ENVIRONMENTAL JUSTICE IS STILL THE CRITICAL ISSUE OF OUR TIME
  7. FROM KATRINA TO CORONAVIRUS, WHAT HAVE WE LEARNED?
  8. COVID-19 SHOWS A BIGGER IMPACT WHERE BLACK PEOPLE LIVE
  9. THE CORONAVIRUS CONVERSATION HAS GOT TO GET A LOT MORE INCLUSIVE THAN THIS
  10. MEDIA’S CLIMATE CHANGE COVERAGE KEEPS BLACK PEOPLE OUT OF IT
  11. “WE DON’T HAVE A CULTURE OF PREPAREDNESS”
  12. PHILADELPHIA HAS A FOOD ECONOMY
  13. HOW URBAN AGRICULTURE CAN IMPROVE FOOD SECURITY IN U.S. CITIES
  14. MAPPING THE LINK BETWEEN INCARCERATION & FOOD INSECURITY
  15. PHILLY’S JAILS ARE, LITERALLY, MAKING PEOPLE SICK
  16. ecoWURD Environmental Justice Summit 2019
  17. ecoWURD Environmental Justice Summit
  18. “We Can’t Breathe: Zulene Mayfield’s Lifelong War with Waste ‘Managers’”
  19. “Is The Black Press Reporting on Environmental Issues?” by David Love
  20. “The Dangerous Connection Between Climate Change & Food” an interview with Jacqueline Patterson and Adrienne Hollis
  21. “An Oil Refinery Explosion That Was Never Isolated” by Charles Ellison
  22. “Philly Should Be Going ‘Community Solar'” an interview w/ PA Rep. Donna Bullock
  23. “Is The Litter Index Enough?” an interview w/ Nic Esposito
  24. “How Sugarcane Fires in Florida Are Making Black People Sick” an interview w/ Frank Biden
  25. Philly Farm Social – Video and Pictures
  26. #PHILLYFARMSOCIAL GETS REAL IN THE FIELD
  27. THE LACK OF DIVERSE LEADERS IN THE GREEN SPACE Environmental Advocacy Organizations – especially the “Big Green” – Really Need More Black & Brown People in Senior Positions
  28. PLASTIC BAG BANS CAN BACKFIRE … WHEN YOU HAVE OTHER PLASTICS TO CHOOSE FROM
  29. WE REALLY NEED POLITICAL STRATEGISTS LEADING ON CLIMATE CHANGE – NOT ACADEMICS
  30. EMERGENCY PREPAREDNESS IN A MUCH MORE CLIMATIC WORLD
  31. A SMALL GERMANTOWN NON-PROFIT “TRADES FOR A DIFFERENCE”
  32. IS PHILLY BLAMING ITS TRASH & RECYCLING CRISIS ON BLACK PEOPLE?
  33. BUT WHAT DOES THE GREEN NEW DEAL MEAN FOR BLACK PEOPLE?
  34. HOW GREEN IS PHILLY’S “GREENWORKS” PLAN?
  35. The Future of Work in Philly’s Green Economy event recap #ecoWURD #phillyisgreen
  36. Bike-friendly cities should be designed for everyone, not just for wealthy white cyclists
  37. RENAMING “GENTRIFICATION”
  38. FOUR GOVERNORS, ONE URBAN WATERSHED IN NEED OF ACTION
  39. JUST HOW BAD IS THE AIR HURTING PHILLY’S BLACK FAMILIES?
  40. EcoWURD Presents:The Future of Work in Philly’s Green Economy
  41. IF YOU ARE LOW-INCOME OR HOMELESS, THE POLAR VORTEX IS LIKE A FORM OF CAPITAL PUNISHMENT
  42. NOT JUST FLINT: THE WATER CRISIS IN THE BLACK COMMUNITY
  43. DO THE TRAINS STOP RUNNING? THE SHUTDOWN’S IMPACT ON MASS TRANSIT
  44. BLACK WOMEN & THE TROUBLE WITH BABY POWDER
  45. A WHITE COLLAR CRIME VICTIMIZING NICETOWN
  46. IN NORTH CAROLINA, CLIMATE CHANGE & VOTER SUPPRESSION WORKED HAND-IN-HAND
  47. LOW-INCOME NEIGHBORHOODS WOULD GAIN THE MOST FROM GREEN ROOFS
  48. YOUR OWN HOOD: CLOSING THE GENERATIONAL GREEN DIVIDE IN BLACK PHILADELPHIA
  49. THE PRICE OF WATER: LITERAL & FIGURATIVE THIRST AT WORK
  50. THAT CLIMATE CHANGE REPORT TRUMP DIDN’T WANT YOU TO SEE? YEAH, WELL, IT’S THE LAW
  51. RACIAL & ETHNIC MINORITIES ARE MORE VULNERABLE TO WILDFIRES
  52. NO IFS, ANDS OR BUTTS Philly Has a Cigarette Butt Problem
  53. HOW SUSTAINABLE CAN PHILLY GET?
  54. USING AFROFUTURISM TO BUILD THE KIND OF WORLD YOU WANT
  55. UNCOVERING PHILLY’S HIDDEN TOXIC DANGERS …
  56. WILL THE ENVIRONMENT DRIVE VOTERS TO THE POLLS? (PART I)
  57. ARE PHILLY SCHOOLS READY FOR CLIMATE CHANGE?
  58. 🎧 SEPTA CREATES A GAS PROBLEM IN NORTH PHILLY
  59. 🎧 BREAKING THE GREEN RETAIL CEILING
  60. That’s Nasty: The Cost of Trash in Philly
  61. 🎧 How Can You Solarize Philly?
  62. 🎧 “The Environment Should Be an Active, Living Experience”
  63. Philly’s Lead Crisis Is Larger Than Flint’s
  64. Despite What You Heard, Black Millennials Do Care About the Environment
  65. Hurricanes Always Hurt Black Folks the Most
  66. Are You Going to Drink That?
  67. The Origins of ecoWURD
  68. We Seriously Need More Black Climate Disaster Films
  69. 🎧 Why Should Philly Care About a Pipeline?
  70. 🎧 Not Just Hotter Days Ahead… Costly Ones Too
  71. Philly’s Big and Dangerous Hot Mess
Friday, June 5, 2020
  1. THERE’S NO RECIPE FOR SUCCESS
  2. ecoWURD Earth Day Summit
  3. ecoWURD Earth Day Summit 2020 Press Release
  4. Too Much Food At Farms, Too Little Food At Stores
  5. THE LINK BETWEEN AIR POLLUTION & COVID-19
  6. CORONAVIRUS REVEALS WHY ENVIRONMENTAL JUSTICE IS STILL THE CRITICAL ISSUE OF OUR TIME
  7. FROM KATRINA TO CORONAVIRUS, WHAT HAVE WE LEARNED?
  8. COVID-19 SHOWS A BIGGER IMPACT WHERE BLACK PEOPLE LIVE
  9. THE CORONAVIRUS CONVERSATION HAS GOT TO GET A LOT MORE INCLUSIVE THAN THIS
  10. MEDIA’S CLIMATE CHANGE COVERAGE KEEPS BLACK PEOPLE OUT OF IT
  11. “WE DON’T HAVE A CULTURE OF PREPAREDNESS”
  12. PHILADELPHIA HAS A FOOD ECONOMY
  13. HOW URBAN AGRICULTURE CAN IMPROVE FOOD SECURITY IN U.S. CITIES
  14. MAPPING THE LINK BETWEEN INCARCERATION & FOOD INSECURITY
  15. PHILLY’S JAILS ARE, LITERALLY, MAKING PEOPLE SICK
  16. ecoWURD Environmental Justice Summit 2019
  17. ecoWURD Environmental Justice Summit
  18. “We Can’t Breathe: Zulene Mayfield’s Lifelong War with Waste ‘Managers’”
  19. “Is The Black Press Reporting on Environmental Issues?” by David Love
  20. “The Dangerous Connection Between Climate Change & Food” an interview with Jacqueline Patterson and Adrienne Hollis
  21. “An Oil Refinery Explosion That Was Never Isolated” by Charles Ellison
  22. “Philly Should Be Going ‘Community Solar'” an interview w/ PA Rep. Donna Bullock
  23. “Is The Litter Index Enough?” an interview w/ Nic Esposito
  24. “How Sugarcane Fires in Florida Are Making Black People Sick” an interview w/ Frank Biden
  25. Philly Farm Social – Video and Pictures
  26. #PHILLYFARMSOCIAL GETS REAL IN THE FIELD
  27. THE LACK OF DIVERSE LEADERS IN THE GREEN SPACE Environmental Advocacy Organizations – especially the “Big Green” – Really Need More Black & Brown People in Senior Positions
  28. PLASTIC BAG BANS CAN BACKFIRE … WHEN YOU HAVE OTHER PLASTICS TO CHOOSE FROM
  29. WE REALLY NEED POLITICAL STRATEGISTS LEADING ON CLIMATE CHANGE – NOT ACADEMICS
  30. EMERGENCY PREPAREDNESS IN A MUCH MORE CLIMATIC WORLD
  31. A SMALL GERMANTOWN NON-PROFIT “TRADES FOR A DIFFERENCE”
  32. IS PHILLY BLAMING ITS TRASH & RECYCLING CRISIS ON BLACK PEOPLE?
  33. BUT WHAT DOES THE GREEN NEW DEAL MEAN FOR BLACK PEOPLE?
  34. HOW GREEN IS PHILLY’S “GREENWORKS” PLAN?
  35. The Future of Work in Philly’s Green Economy event recap #ecoWURD #phillyisgreen
  36. Bike-friendly cities should be designed for everyone, not just for wealthy white cyclists
  37. RENAMING “GENTRIFICATION”
  38. FOUR GOVERNORS, ONE URBAN WATERSHED IN NEED OF ACTION
  39. JUST HOW BAD IS THE AIR HURTING PHILLY’S BLACK FAMILIES?
  40. EcoWURD Presents:The Future of Work in Philly’s Green Economy
  41. IF YOU ARE LOW-INCOME OR HOMELESS, THE POLAR VORTEX IS LIKE A FORM OF CAPITAL PUNISHMENT
  42. NOT JUST FLINT: THE WATER CRISIS IN THE BLACK COMMUNITY
  43. DO THE TRAINS STOP RUNNING? THE SHUTDOWN’S IMPACT ON MASS TRANSIT
  44. BLACK WOMEN & THE TROUBLE WITH BABY POWDER
  45. A WHITE COLLAR CRIME VICTIMIZING NICETOWN
  46. IN NORTH CAROLINA, CLIMATE CHANGE & VOTER SUPPRESSION WORKED HAND-IN-HAND
  47. LOW-INCOME NEIGHBORHOODS WOULD GAIN THE MOST FROM GREEN ROOFS
  48. YOUR OWN HOOD: CLOSING THE GENERATIONAL GREEN DIVIDE IN BLACK PHILADELPHIA
  49. THE PRICE OF WATER: LITERAL & FIGURATIVE THIRST AT WORK
  50. THAT CLIMATE CHANGE REPORT TRUMP DIDN’T WANT YOU TO SEE? YEAH, WELL, IT’S THE LAW
  51. RACIAL & ETHNIC MINORITIES ARE MORE VULNERABLE TO WILDFIRES
  52. NO IFS, ANDS OR BUTTS Philly Has a Cigarette Butt Problem
  53. HOW SUSTAINABLE CAN PHILLY GET?
  54. USING AFROFUTURISM TO BUILD THE KIND OF WORLD YOU WANT
  55. UNCOVERING PHILLY’S HIDDEN TOXIC DANGERS …
  56. WILL THE ENVIRONMENT DRIVE VOTERS TO THE POLLS? (PART I)
  57. ARE PHILLY SCHOOLS READY FOR CLIMATE CHANGE?
  58. 🎧 SEPTA CREATES A GAS PROBLEM IN NORTH PHILLY
  59. 🎧 BREAKING THE GREEN RETAIL CEILING
  60. That’s Nasty: The Cost of Trash in Philly
  61. 🎧 How Can You Solarize Philly?
  62. 🎧 “The Environment Should Be an Active, Living Experience”
  63. Philly’s Lead Crisis Is Larger Than Flint’s
  64. Despite What You Heard, Black Millennials Do Care About the Environment
  65. Hurricanes Always Hurt Black Folks the Most
  66. Are You Going to Drink That?
  67. The Origins of ecoWURD
  68. We Seriously Need More Black Climate Disaster Films
  69. 🎧 Why Should Philly Care About a Pipeline?
  70. 🎧 Not Just Hotter Days Ahead… Costly Ones Too
  71. Philly’s Big and Dangerous Hot Mess

Black People Buy a Lot of Outdoor Brands – But, You Wouldn’t Know That From the C-Suites and Marketing Campaigns

African American Nature and Parks Experience founder Teresa Baker talked with Charles Ellison, host of WURD’s Reality Check, about efforts to diversify the nearly $500 billion outdoor retailer industry.  Much of that industry – including brands such as Helly Hansen, REI, North Face, Eddie Bauer and others – generates enormous revenue from consumers of color, particularly African Americans who gravitate to those products, not to mention heavy Black purchasing of sport utility vehicles. There has also been a marked increase in Black interest and participation in outdoors activities. Yet, there are very few – if any – diverse individuals in the corporate boardrooms or marketing campaigns of these companies, much less acknowledgment that they thrive from Black and Brown purchase power.

Baker, along with other environmental justice activists, has launched the outdoor diversity pledge at #DiversifyOutdoors.

“The outdoor retail industry has power beyond what we see,” says Baker. “That’s the reason why I aimed my target at the outdoor retail industry. This sector includes skiing, hiking, biking, climbing or any sector touching the outdoors.”

“You see us walking around with our North Face gear and our Timberland boots and we don’t realize that’s an outdoor brand. So, when we look at marketing campaigns and social media feeds and we don’t see people of color represented, that’s a problem. The problem is that when in 15 years people of color are the number one demographic in this country, and we don’t care about the environment, we’re in trouble.  We need to start to engage these communities to re-establish connection. Our faces must be seen so we’re part of the solution of environmental protection.”